Web hosting is the land that allows you to build a strong digital presence (assuming digital presence is a building). Thus the same way you would need your physical office to be found by your target audience offline, your online presence (via a website/web application) is how you will be found online. Your digital marketing efforts will be directly tied to your website, hence ensuring a great user experience is critical for driving high conversions.
Furthermore, web hosting services typically provide technical support for your website (be it creation, management, or troubleshooting) as an added value so that you can focus on your work. Lastly, you may wonder why you need an online presence. There are many benefits of online presence and I will just share 3 with you:
- You will be able to reach a wider market
Nearly everybody is online nowadays and according to Salesforce and Publicis. Sapient, 87% of shoppers will research product information online before making a purchase both online and instore. - 24/7 operational
You can close your physical office and go home but your “online office” will continue operating and serving your target audience information around the clock. - Cost-effective advertising
With a website, you can easily and cheaply advertise your offering to everyone on the World Wide Web at a lower cost than traditional advertising.
You cannot build a house on air (disregard science fiction). You can only build it on land. Web hosting is the land that allows you to build a strong digital presence (assuming digital presence is a building). Thus the same way you would need your physical office to be found by your target audience offline, your online presence (via a website/web application) is how you will be found online. Your digital marketing efforts will be directly tied to your website, hence ensuring a great user experience is critical for driving high conversions.
Furthermore, web hosting services typically provide technical support for your website (be it creation, management, or troubleshooting) as an added value so that you can focus on your work. Lastly, you may wonder why you need an online presence. There are many benefits of online presence and I will just share 3 with you:
- You will be able to reach a wider market
Nearly everybody is online nowadays and according to Salesforce and Publicis. Sapient, 87% of shoppers will research product information online before making a purchase both online and instore. - 24/7 operational
You can close your physical office and go home but your “online office” will continue operating and serving your target audience information around the clock. - Cost-effective advertising
With a website, you can easily and cheaply advertise your offering to everyone on the World Wide Web at a lower cost than traditional advertising.