Why do you need to create a website?

website kenya

Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business.

By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing. It is true that if you don’t have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result.

Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your web will be listed in addition to having all those other search results. Which of the below results would you rather have for your company. Results like the first image or the last image?

Create a website to get more business:

If you are a business owner, but you don’t have an internet presence yet, then your business is at the risk of getting wiped by competitors. A website is the snapshot of your business for internet customers. Almost every business owner needs a website to let their internet customers know what you are offering for them.

To make Money

The primary goal of every business is to make money or drive sales. Creating a website means web traffic that leads to more sales. Blogs also have the same scenario. The more traffic you receive, the more money you will make.

A website enables you to target a wider market

The Internet is a global market. If you launch a web, you are not targeting a smaller niche, but you are making your debut to the global platform. Unlike a traditional store or business located in particular area they are in, a website allows you to present your offerings to a wider market without any hitch.

A website give you credibility

With the evolution of the internet and smart technologies, Google has has become the most powerful searching tool. Nowadays, a large number of potential customers look online for the products or services they need. In addition they search  web, review their products, rates and offering to make the informed decision.

By creating a website, your small business will gain credibility. Your online reputation, testimonials, and feedback will be an excellent opportunity to attract more prospects and customers.

A good website creates recognition:

A well-established website will gain you a lot of recognition in your respective business or niche. Many website owners, entrepreneurs, bloggers, authors are known for their websites. A web provides your business a chance to make an identity in the worldwide digital market.

It is always accessible

You might have heard that “the Internet Never Sleeps.” That’s right, especially in the case of a web. Your site is available to your potential and regular customer 24/7. Having a web is the equivalent of having an employee working all time – even on holidays and weekends.

A website will keep your clients informed

It is a more efficient and quicker way to update your products and services and keep your potential customers informed about the latest arrivals, new services, special promotions or any other upcoming events. Unlike print ads or brochures are no longer useful, if you have more economical and simple way of updating the information and news.

Websites are cost effective and affordable

Besides being so inexpensive, websites offer a high return on investment. If you are a business owner and wondering how to create a website, then you are lucky because there are so many ways that can help you to get a website. You don’t need to be a coder or web developer. But, you can hire any web design company to design a professional and compelling website for your business. The cost of a site may vary depend on upon the features, functionality, and other specific requirement.

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