Online Business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business.
A domain name is essentially the address of your website. For example, ‘yourwebsite.com’ is your domain name. It is also the first introduction of your brand to your potential customers. So, make sure that your domain name conveys what you do, or who you are. There are — this is an oversimplification, of course — two routes here. You can either choose a domain name that is very creative and ‘out-there’ or choose a straightforward name that covers the basics.
Your website, like your business itself, has to ‘reside’ somewhere. Web hosting companies do this for you. Web hosting companies have web servers on which your website data is stored, and when someone accesses your website, it is these servers that will cater to those requests.
Partnering with a good web hosting company is crucial, to say the least. You want your web hosting company to offer secure, fast, and reliable hosting. Cyberattacks are on the rise, people don’t like slow websites, and if your website crashes often and isn’t reliable, it’ll hurt your SEO rankings and search engines won’t show your website. So, it’s very important that you choose a reputed hosting company that has a proven history of providing great hosting services.
Before you go ahead and create your website, think of what you want it to do. Do you want a simple website that just allows people to know who you are? Or do you want people to purchase something off your website? Or are you looking to have a comprehensive digital presence with lots of content on your website and regular blog and video uploads?
These are questions that you will have to answer because these answers will ultimately dictate what your website looks like and what hosting plans you will need.
A hosting plan is a bit like a Netflix subscription. Your web hosting company provides the hosting service and you pay a monthly (can be yearly or quarterly too) fee to them. There are different types of hosting platforms through which a website can be hosted. Shared Hosting, VPS Hosting, and Dedicated Hosting are some of the popular methods.
Prices and features vary. However, here’s a word of advice: If you’re going to do very little with your website and you’re looking at a very simple design and low traffic, Shared Hosting is more than enough. A business website with plenty of financial transactions will need a VPS Hosting plan. You don’t have to worry about Dedicated Hosting for now.
Do your homework, understand your website needs and different hosting types before selecting a plan.
Building or designing a website has become very easy over the years. If you know how to work a computer, you can probably build your website. There are hundreds of tools that offer thousands of templates. You just pick a template and fill in the details — it’s that simple.
However, if you don’t want an existing template, or if you want to make a lot of changes to an existing template, you should be hiring a web developer or a web designer. They are professionals who will help you with building your website exactly the way you have envisioned.
Once your website is up and running, ensure that you tell as many people about it as possible. Inform all your offline customers about your website and request them to pass on the information too.
It’s also important to understand that your business is now an online business, meaning there are a few different rules that you need to know. First off, higher traffic leads to better business. So, try to drive as much traffic as you can.
Upload helpful blogs about your industry, make video tutorials if that’s more to your taste — the possibilities are truly endless here. You can take help of online advertising to market your brand and products.
Create social media accounts for your business and be active there. Social media marketing is a good way to drive traffic to your website. The more traffic you get, the better your sales will get. It’s really that straightforward.
Taking your business online might seem daunting, but the online community is quite helpful, and you’ll see that people are willing to help. What’s more, going online will enable you to expand your business. So, it’s worth the effort.
Finally, as already mentioned, choosing a great web hosting company is crucial. Unfortunately, there are hundreds of companies that offer hosting services, and there are a lot of ridiculously low-cost plans. It’s usually best to avoid such free or cheap web hosting plans. Instead, choose an established web hosting company that has been in the game for long, and have a lot of customer testimonials to back it.
We at Mango hosting offer feature-packed and affordable web hosting solutions. Our Shared Hosting plans lay the perfect foundation to help you start your online journey. With free cPanel, free SSL, unmetered bandwidth, quick upgrades, one-click installations, SSH access, and 24×7 dedicated expert support, our Shared Hosting plans have the capacity to provide fast, secure, and reliable hosting.