Having a good website hosting is essential so your brand can offer a quality service to the public. Hosting can be used for many applications, such as systems, virtual stores, blogs, and websites, with advantages ranging from better performance to greater security.

When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe.

In other words, hosting is responsible for ensuring access for the entire public to the virtual address.

A great advantage of having it is the guarantee that, when accessing the site, all the content will be available for the customers so that they can browse the sections they wish.

In this article, we explain the importance and the impact hosting has on a website’s performance.

What determines a good website?

Well, some characteristics may vary according to the persona — that is, your ideal customer — and, of course, the influence of the sector in which the company finds itself.

However, there is a very basic checklist of elements that all sites need. They are as follows:

Speed

The speed of the website must be worked on from the development stage to infrastructure and hosting. Speed considerably influences SEO, and several elements contribute to this, such as page size, hosting, and image optimization, among others.

Safety

Google gives preference to secure pages. Therefore, the greater the risk of your site being hacked, the greater the chances that it will lose its position in search engines. So, the best thing to do is to prevent that from happening; after all, the recovery process can take a long time.

Content

High-quality sites prioritize users’ needs, not focusing on what they sell.

New and excellent content awakens and consolidates the users’ interest, stimulating them to invite friends and family to visit the site.

On-page SEO

Search Engine Optimization (SEO) is a set of techniques that aims to improve the positioning of a website in search engines, such as Google. Building the site without considering good SEO practices is undoubtedly a lost effort.

Conversion optimization

Conversion occurs when the visitor achieves one of the purposes of the site, whether filling in contact details or purchasing a service or product. There is no point in taking customers to the site if they get lost along the way.

Optimizing a website for conversion is simply having much better use of traffic. For that, an optimized website has conversion points strategically spread all over it.

Why invest in your website’s performance?

The better the performance of the page, the greater the level of involvement of visitors. Thus, the more you invest in the speed and efficiency of the site, the greater your revenue will be, without a doubt.

When it comes to online success, know that performance is paramount. You will only have a few seconds to get the audience’s attention before they leave the site and never come back.

So, if the site takes a long time to finish loading, it’s a certainty that users will leave.

It doesn’t stop there. The performance of the site also affects positioning in search engines. After all, with slow loading, the site will make a poor measurement of the visitor experience metrics, which influences its ranking level.

See some positive impacts that the good performance of a site can have for some companies:

• A website with good performance helps to level the playing field against the competition.
• It also manages to increase brand credibility, branding, and sales.
• Good websites create more visibility for the company when they are optimized for search engines.

In a nutshell, websites with poor performance can kill your business!

What is the connection between hosting and websites?

Website hosting is the network environment in which website data and files are stored so that they can be found on the internet. That is, when making a file available on a server, it is allowed to be located by visitors from the domain registration.

See what are the most common types of hosting:

• Shared hosting — recommended for several sites, being the most commonly used. After all, it is a more affordable service with varied resources available.
• Free hosting — some organizations offer a free service, which is indicated for initial projects with fewer expectations.
• VPS — stands for Virtual Private Server. This is the most recommended hosting for larger projects.

The function of the hosting is to maintain a website with great performance and activity.

The most common features to understand:

• Support — is essential, as in the tech industry there are constant updates and many online entrepreneurs don’t necessarily have knowledge of how to deal with bugs and the like.
• Uptime — refers to the website’s working time on the air. Some companies have 99.9% uptime, which is important for users to be able to access your content and not to leave your users dissatisfied.
• Security — is what everyone, Google included, looks for. It is important to choose a secure service that has an SSL security certificate.

What are the advantages of good hosting services?

Here are some of the key benefits of a good web hosting service!

Better site performance

With high-quality hosting, loading speeds will no longer be an issue. Keep in mind that the better the site is performing, the greater the level of user engagement.

Quicker response time

Google stated that one of the factors that influence the positioning of the site the most is its speed. Nowadays, people make decisions extremely quickly, and, for that reason, they want immediate answers.

So, if your site takes too long to give them the answers they came looking for, they will go search for them somewhere else – most likely from your competitors. Good hosting guarantees a very short response time.

Speed ​​for e-commerce and blog

Hosting will allow you to optimize your e-commerce or blog processes, which results in a higher speed of your website, optimizing its performance, saving time on activities, reducing expenses, and eventually increasing profit margins.

Exceptional technical support

If you provide services or products on a website, you already know the importance of offering customer support. If you don’t have the technical skills in-house, your hosting provider will be like a member of your technical team.

Domain-associated email addresses

When using a hosting service provider, you will have the opportunity to create your own specific domain email address.

Improved website security

The basis of security on a website starts with the hosting service provider because it is there that all files on the site will be stored. A quality host will have several layers of security in place.

What is the impact of website hosting on SEO?

All elements for search engines, such as performance, and security. Website hosting has a very relevant role relating to the positioning of the website in search engines. Here are some factors:

• Security — secure servers, website downtime, and the use of a security certificate are important aspects of search results.
• Performance — your site will gain an SEO advantage with loading times that are below your competition, with files being loaded with incomparable speed.
• UX — better user experience, equals a high conversion rate, and an increase in the number of sales are signs of a great experience, and Google loves it too.

Without a doubt, hosting affects the position of the site on the SERP.