“Do I need a website for my business?” Well, the answer is YES. You do need a website for your business, A GOOD ONE. A professionally designed, lead magnet, sales booster, brand-differentiating website.
Well, this is the first question most clients ask when we they host with Mango hosting ;
The reason behind having your Search Engine presence (Google, Yahoo, Bing, etc.) is because customer behavior changes over time to adapt to modern technology, and customer behavior has already changed to adapt to the digital age.
Let me make it more clear for you! Let’s assume if someone is looking for business-related needs, he/she is not going to go for a door to door inquiry. He/she just going to type on their phone “ABCDE” services. And, tada the customer goes to another company.
The reason is quite simple your business does not have any online presence. As I said above, user behavior is changed. It’s tech-driven. Now, customers want everything on their fingertips.
From ice cream parlors, small cafes, startup businesses (in any field), IT companies or even small-town electricians owns a website. And, why don’t you? I think that you got my point.
To get a complete understanding of having a website for your business is the secret ingredient of success
Well, we all know 2021 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need.
An analysis by Mango hosting’s in Connected Small Businesses in the Kenya found that digitally advanced small businesses:
Let’s discuss in detail;
“Where is your official website?” This is the first question you will hear when you tell people about your business. The truth is that people have become smart these days. They think 10 times before making any business decision.
Over 30% don’t even consider a business if it doesn’t have any website. So, if you want people to think your business is credible, contact a custom website development company in Kenya and have a website. Only then they will take you seriously.
This is one of the major reasons why businesses need a website. When it comes to purchasing a product or service, most people prefer an easily accessible business and can be reached whenever they want.
Now, whenever it comes to engaging with a business, over 63% of customers use a company’s official website.
The main reason behind this is that a web is where they can find everything about your business, i.e., who you are, what services you sell, and how they can contact you.
Also, an official website makes you available 24×7. As a result, they can reach out to you at any hour of the day.
This gives you another reason why your business needs a custom website. The web makes it easy for consumers to reach you and buy your products or services. They can visit your website anytime and make their purchases. You can even keep track of your customers on the site.
A website can help you build a strong and long-lasting relationship with your clients.
This is how it happens:
So by having a website, you are establishing trust among customers and offering them an impeccable user experience. So, they stay and come back for more.
This is how you score loyal customers who support you and help you grow, which is another big reason why you should contact a web design and development agency to have a website for your startup.
Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a startup where every customer matters.
In that case, it’s also important that we can showcase our expertise in the best way possible, and having a website can help in doing that. It gives you creative freedom. You can display your services the way you want.
You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky is the limit to what you can do.
There is a beautiful restaurant near my house. The food is awesome, the service is incredible, and the variety is so wide that you can find just about everything you want to eat. Despite this, the restaurant has very few visitors.
Every time I pass by, I see only 7-8 people sitting there and enjoying the food. Reason? Not many people know about it. Now, not that it is the only restaurant in the city. There are several others. Some of them have even built an official website.
As a result, they have been able to acquire more customers despite having average services and average quality food.
That’s the difference in having a website makes. The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.
Having a website can also get into Google’s search listings, thus making it easy for clients to find you.
Now, one thing you might be wondering is: How does it matter? Here’s how:
Back in the old days, when clients had to do business with a company, they used to do a detailed background check and contact every previous client to ask about you. Finally, only after they were sure, they moved ahead.
But the times have changed. Clients have become smart. They no longer want to waste time running background checks. Instead, they prefer searching on Google. In fact, this is the very first thing they will do after they hear the name of your brand.
It’s not just me! More than 75 percent of people have admitted that they judge a company’s credibility by its website design. This means clients are more likely to do business with you if you have an interactive website that keeps them engaged, that builds an initial level of trust, and that proves you are credible.
Now, if you don’t have a website, clients will not even consider you in the first place, let alone trusting you and thinking that they want to do business with you. By not having a website, you would already blow your chances.
So, don’t make a mistake of not having a website.
We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark.
Online marketing, on the other hand, is less expensive and more effective. It can get you more results with less hard work, and hence is a much better alternative if you want to get things done faster.
Now, while online marketing can be an effective option to promote your business, it doesn’t really matter if you don’t have a website. Consider it as a sun around which all the planets revolve.
A website will be the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.
And these figures prove how effective these different mediums of online marketing can be:
So, if you want to benefit from online marketing, having a website is a must for your business.
Another best about having a website is that you can not only get people to visit your website but also keep track of following key performance metrics:
All these stats can help you find out how you can strategically target your customers. You can know what kind of content users like and how you can improve the user experience so that they stay.
This point might sound cliché, but it makes a lot of sense. You are not alone in the market.
There are already thousands of companies selling the same products and services that you are going to sell, and most of them would have also been having their own websites.
This means if I consider all the previously discussed points from this blog, they are already in a beneficial position. They appear more credible in the market, they have already built an initial level of trust with the audience, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.
Well, for that, you will need to contact a web development services company and have a website first. By not having one, you are already allowing them to dominate the market. No doubt there are some other ways.
You can hire a dedicated marketing team and spend a heavy budget on promotions and ad campaigns. But that only results in more efforts and increased costs. You can have a website designed in almost half the budget.
Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can benefit from their weaknesses.
So, having a website is much better than not having it at all. At least, you can benefit from it.
Having a website with good UI/UX is equally important as creating the website itself. If the UI/UX is not good, there will be no use of having it.
According to research, an average human being has an attention span of 8 seconds. This means you have 8 seconds to leave an impression of your brand.
So, you have to make sure you are leaving the best impression on the user and keeps him occupied so that he stays for a long time.
However, it’s not possible to create a custom website with a good UI/UX without the help of a good custom website development company.
So again, while you believe that not every business needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.